Comparative Content Analysis

Authored by: Patrick Rössler

Handbook of Comparative Communication Research

Print publication date:  April  2012
Online publication date:  June  2013

Print ISBN: 9780415802710
eBook ISBN: 9780203149102
Adobe ISBN: 9781136514241

10.4324/9780203149102.ch29

 Download Chapter

 

Abstract

A systematic approach to the analysis of media content is essential for the field of media and communication research as a whole. Dating back more than a century, the first applications of media content analysis focused on newspapers and their functions in a growing media industry fueled by technological innovations. According to a recent textbook definition by Neuendorf (2002), “content analysis is a summarizing, quantitative analysis of messages that relies on the scientific method (including attention to objectivity–intersubjectivity, a priori design, reliability, validity, generalizability, replicability, and hypothesis testing) and is not limited as to the types of variables that may be measured or the context in which the messages are created or presented” (p. 10).

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.