Comparative Survey Research

Authored by: Janet A. Harkness

Handbook of Comparative Communication Research

Print publication date:  April  2012
Online publication date:  June  2013

Print ISBN: 9780415802710
eBook ISBN: 9780203149102
Adobe ISBN: 9781136514241


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Errors associated with respondents failing to understand or process questions as intended, not following instructions, or not using answer options as intended are of central interest both to understanding causes of and solutions to survey error and to understanding how to design and implement instruments better to maximize the quality of data produced (cf. Groves, Couper, Lepkowski, Singer, & Tourangeau, 2009, chapters 2, 5, 7).

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