Comparing Media Markets

Authored by: Robert G. Picard , Loris Russi

Handbook of Comparative Communication Research

Print publication date:  April  2012
Online publication date:  June  2013

Print ISBN: 9780415802710
eBook ISBN: 9780203149102
Adobe ISBN: 9781136514241

10.4324/9780203149102.ch14

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Abstract

Media markets are a conceptualization used in a variety of media and communication studies as part of descriptions of the structures and operations of media. Although originally used primarily for studies of single markets, the concept is increasingly being used in comparative international research as well.

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