Constructing “Masculine” Identities

Consuming “Feminine” Practices

Authored by: Deirdre Duffy

The Routledge Companion to Identity and Consumption

Print publication date:  December  2012
Online publication date:  January  2013

Print ISBN: 9780415783064
eBook ISBN: 9780203105337
Adobe ISBN: 9781136253522

10.4324/9780203105337.ch35

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Abstract

This chapter explores how young men negotiate the matriarchal domain of fashion consumption and self-presentation, observing techniques adopted to navigate this “feminine” world and construct their own masculine identities.

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