Culture and Self-Regulation

The Influence of Self-Construal on Impulsive Consumption

Authored by: L.J. Shrum , Yinlong Zhang

The Routledge Companion to Identity and Consumption

Print publication date:  December  2012
Online publication date:  January  2013

Print ISBN: 9780415783064
eBook ISBN: 9780203105337
Adobe ISBN: 9781136253522


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Culture and identity are fundamentally intertwined. Shared cultural values – those integrated systems of attitudes, beliefs, perceptions, and behaviors – dictate the norms for interactions among group members. They also provide a blueprint for acceptable means of expressing identity.

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