Compensatory Consumption

Authored by: Derek D. Rucker , Adam D. Galinsky

The Routledge Companion to Identity and Consumption

Print publication date:  December  2012
Online publication date:  January  2013

Print ISBN: 9780415783064
eBook ISBN: 9780203105337
Adobe ISBN: 9781136253522

10.4324/9780203105337.ch21

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Abstract

A core theme surrounding consumption is that people do not consume products and services based solely on their functionality and for utilitarian purposes (Belk et al. 1982). One’s home, car, clothes, and music often hold additional psychological value to the consumer. As elegantly detailed throughout this book, such consumption opportunities serve as a reflecting pool for the self and one’s identity (Chapter 8 and Chapter 9, this volume). In addition, consumption is also a stage on which individuals signal their identity to others as well as indicate their connections to groups and other individuals in society (Chapter 27, this volume).

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