Masculine Self-Presentation

Authored by: Jacob Östberg

The Routledge Companion to Identity and Consumption

Print publication date:  December  2012
Online publication date:  January  2013

Print ISBN: 9780415783064
eBook ISBN: 9780203105337
Adobe ISBN: 9781136253522

10.4324/9780203105337.ch13

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Abstract

Guys need an exclusive space to hang out in their homes – a refuge where they can enjoy what they love, whether it’s a soundproofed basement used as a rock ’n’ roll lounge and adorned with limited edition guitars; a room where diehard ski fans can chill out with a roaring fireplace and alpine atmosphere; or a lush golf-lover’s paradise, featuring a state-of-the-art virtual reality driving range, media center and top-notch equipment storage space. Because DIY Network understands there’s an environment for every guy that makes him feel fulfilled …

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