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The Routledge Companion to Identity and Consumption

Edited by: Ayalla A. Ruvio , Russell W. Belk

Print publication date:  December  2012
Online publication date:  January  2013

Print ISBN: 9780415783064
eBook ISBN: 9780203105337
Adobe ISBN: 9781136253522

10.4324/9780203105337
 Cite  Marc Record

Book description

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it.

The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption.

With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

Table of contents

Prelims Download PDF
Chapter  1:  Culture and the Self Download PDF
Chapter  2:  The Symbiosis Model of Identity Augmentation Download PDF
Chapter  3:  The Dialogical Consumer Self Download PDF
Chapter  4:  The Emotional Self Download PDF
Chapter  5:  Beloved Material Possessions Download PDF
Chapter  6:  Overweight and Emotional Identity Projects Download PDF
Chapter  7:  Disgust and Identity Download PDF
Chapter  8:  Extended Self in a Digital Age Download PDF
Chapter  9:  We are what we Buy? Download PDF
Chapter  10:  Exploring Cultural Differences in the Extended Self Download PDF
Chapter  11:  Stigma, Identity, and Consumption Download PDF
Chapter  12:  (Re)Enacting Motherhood Download PDF
Chapter  13:  Masculine Self-Presentation Download PDF
Chapter  14:  Conflicting Selves and the Role of Possessions Download PDF
Chapter  15:  Self-Transformation and Aids Poster Children Download PDF
Chapter  16:  Cosmetic Surgery and Self-Transformation Download PDF
Chapter  17:  Adolescent Consumption and the Pursuit of “Cool” Download PDF
Chapter  18:  Self-Brand Connections in Children Download PDF
Chapter  19:  Aging and Consumption Download PDF
Chapter  20:  Existential Insecurity and the Self Download PDF
Chapter  21:  Compensatory Consumption Download PDF
Chapter  22:  Self-Threats and Consumption Download PDF
Chapter  23:  Self-Control and Spending Download PDF
Chapter  24:  Culture and Self-Regulation Download PDF
Chapter  25:  Reminders of Money Change the Self-Concept Download PDF
Chapter  26:  Social Influence and the Self Download PDF
Chapter  27:  Shared Possessions/Shared Self Download PDF
Chapter  28:  That is so not me Download PDF
Chapter  29:  Self-Extension, Brand Community, and User Innovation Download PDF
Chapter  30:  Mother Possessing Daughter Download PDF
Chapter  31:  Family Stuff Download PDF
Chapter  32:  Death Styles and the Ideal Self Download PDF
Chapter  33:  Social Branding and the Mythic Reinvention of Ethnic Identity Download PDF
Chapter  34:  The Global Self Download PDF
Chapter  35:  Constructing “Masculine” Identities Download PDF
Chapter  36:  Brand Relationships and Self Download PDF
Chapter  37:  The Brand is “me” Download PDF
Chapter  38:  When Does Identity Salience Prime Approach and Avoidance? Download PDF
Chapter  39:  Media Image Effects on the Self Download PDF
Chapter  40:  Explicit and Implicit Sexual Orientation Download PDF
Index Download PDF
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