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The Routledge Companion to Digital Consumption

Edited by: Russell W. Belk , Rosa Llamas

Print publication date:  December  2012
Online publication date:  May  2013

Print ISBN: 9780415679923
eBook ISBN: 9780203105306
Adobe ISBN: 9781136253379

10.4324/9780203105306
 Cite  Marc Record

Book description

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age.

Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge.

The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

Table of contents

Prelims Download PDF
Chapter  1:  Living in a Digital World Download PDF
Chapter  2:  Digitizing Physical Objects in the Home Download PDF
Chapter  3:  The Digital Consumer Download PDF
Chapter  4:  The Posthuman Consumer Download PDF
Chapter  5:  Blogs Download PDF
Chapter  6:  Fashion Blogging Download PDF
Chapter  7:  From Freeform to Templates Download PDF
Chapter  8:  Digital Youth, Mobile Phones and Text Messaging Download PDF
Chapter  9:  Netnography and the Digital Consumer Download PDF
Chapter  10:  The Rise of the Customer Database Download PDF
Chapter  11:  Researching Children in a Digital Age Download PDF
Chapter  12:  New Forms of Digital Marketing Research Download PDF
Chapter  13:  How Non-Western Consumers Negotiate Competing Ideologies of Sharing through the Consumption of Digital Technology Download PDF
Chapter  14:  Virtually ‘Secret’ Lives in ‘Hidden’ Communities Download PDF
Chapter  15:  Crowdsourcing Download PDF
Chapter  16:  Interactive Online Audiences Download PDF
Chapter  17:  Dating on the Internet Download PDF
Chapter  18:  Medicine 2.0 and beyond Download PDF
Chapter  19:  Stock Trading in the Digital Age Download PDF
Chapter  20:  Digital Virtual Consumption as Transformative Space Download PDF
Chapter  21:  Consumer Decision-Making in Online and Offline Environments Download PDF
Chapter  22:  Value Co-Creation in Virtual Environments Download PDF
Chapter  23:  “I Don't Really Know Where the Money Goes, Do You?” Download PDF
Chapter  24:  Viral Propagation of Consumer- or Marketer-Generated Messages Download PDF
Chapter  25:  Digital Fandom Download PDF
Chapter  26:  Online Games Download PDF
Chapter  27:  The Brick Testament Download PDF
Chapter  28:  Surveilling Consumers Download PDF
Chapter  29:  Online Privacy Download PDF
Chapter  30:  Self-Disclosure Download PDF
Chapter  31:  Consumer Activism 2.0 Download PDF
Chapter  32:  Jack of All Trades, Master of ... Some? Download PDF
Chapter  33:  Gender Roles and Gender Identification in Relation to Media and Consumption Download PDF
Chapter  34:  Online Consumer Movements Download PDF
Chapter  35:  The Digital Consumption of Death Download PDF
Chapter  36:  Consumer (Dis)trust Online Download PDF
Chapter  37:  Afterword Download PDF
Part_V Download PDF
Part_II Download PDF
Part_VII Download PDF
Part_I Download PDF
Part_III Download PDF
Part_IV Download PDF
Part_VI Download PDF
Index Download PDF
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