Neoliberalism

Authored by: Kristy L. Ulibarri

The Routledge Companion to Latino/a Literature

Print publication date:  August  2012
Online publication date:  October  2012

Print ISBN: 9780415666060
eBook ISBN: 9780203097199
Adobe ISBN: 9781136221613

10.4324/9780203097199.ch15

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Abstract

In the age of globalization, neoliberalism has become something of a trendy watchword to describe current economic and social developments arising, arguably, in the 1970s. These characteristics range from the widening gap between rich and poor to questions on privatization and immigration. We see it in Néstor García Canclini’s claim that the only identity available now is that of consumer, where popular narratives “custom-fit” subjectivities into a cultural industry that only wants to profit from it (Canclini 2001: 93). We see it in the way the rising border wall between the US and Mexico seems to contradict the establishment and continuance of NAFTA (North American Free Trade Agreement) and the mobility of capital. We see it in the gentrification of poor neighborhoods where the displacement of peoples is hidden behind rhetorics of development and progress. We see it in literary representations of the struggle between race, ethnicity, and class status for Latinos/as. But what exactly is neoliberalism?

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