Capitalizing on creativity

Insights on creative entrepreneurship

Authored by: Anne de Bruin , Erik Noyes

The Routledge Companion to Entrepreneurship

Print publication date:  September  2014
Online publication date:  September  2014

Print ISBN: 9780415631761
eBook ISBN: 9780203096512
Adobe ISBN: 9781136218620


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Creativity and a creative process that involves an artistic inspiration and an aesthetic driving force, and is also frequently coupled with a cultural aspect, are commonly thought to underpin particular human pursuits, professions and sectors. Such creativity, especially its role in economic growth, employment creation and regional economic regeneration, is now commonly grouped under the broad umbrella of creative industries. It is different from the creativity, invention and discovery associated with scientific and technological insights. It is also distinct from a wider perspective of creativity as a precursor to entrepreneurial action (Dimov 2007, Kirzner 1979) where entrepreneurial creativity is ‘the generation and implementation of novel, appropriate ideas to establish a new venture’ (Amabile 1997: 20).

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