Strategic Communication During Change

Authored by: Rita Järventie-Thesleff , Johanna Moisander , Mikko Villi

The Routledge Handbook of Strategic Communication

Print publication date:  November  2014
Online publication date:  November  2014

Print ISBN: 9780415530019
eBook ISBN: 9780203094440
Adobe ISBN: 9781136207129

10.4324/9780203094440.ch35

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Abstract

Change seems to be the normal condition of organizational life. Continuously changing operating environments, competitive landscapes, and legislative infrastructures, together with unpredictable shifts in customer behavior and technological development, all pose significant strategic challenges to contemporary business organizations. And to cope with these changes, organizations engage in a myriad of strategic change projects, constantly inventing and implementing new strategies, policies, and practices for carrying out their mundane operative activities.

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