Image Repair Theory in the Context of Strategic Communication

Authored by: William L. Benoit

The Routledge Handbook of Strategic Communication

Print publication date:  November  2014
Online publication date:  November  2014

Print ISBN: 9780415530019
eBook ISBN: 9780203094440
Adobe ISBN: 9781136207129


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This chapter explicates image repair theory. First, I explain why image is important and discuss the nature of image. Then I argue that it is vital to understand the nature of threats to image. Next, I present the assumptions of image repair theory and explain the possible image repair strategies. Then I discuss the importance of the audience and look at crisis preparation and response.

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