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The Routledge Handbook of Strategic Communication

Edited by: Derina Holtzhausen , Ansgar Zerfass

Print publication date:  November  2014
Online publication date:  November  2014

Print ISBN: 9780415530019
eBook ISBN: 9780203094440
Adobe ISBN: 9781136207129

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Book description

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• Conceptual foundations,

• Institutional and organizational dimensions,

• Implementing strategic communication, and

• Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Table of contents

Prelims Download PDF
Chapter  1:  Strategic Communication Download PDF
Chapter  2:  (Re-)Reading Clausewitz Download PDF
Chapter  3:  The Strategic Turn in Communication Science Download PDF
Chapter  4:  Strategic Communication and the Public Sphere From a European Perspective  Download PDF
Chapter  5:  Dewey, the Public Sphere, and Strategic Communication Download PDF
Chapter  6:  Strategic Communication in a Networked World Download PDF
Chapter  7:  Contextual Distortion Download PDF
Chapter  8:  Social Theories for Strategic Communication  Download PDF
Chapter  9:  Strategic Communication as Institutional Work Download PDF
Chapter  10:  Cultural Influences on Strategic Communication Download PDF
Chapter  11:  Strategic Communication Download PDF
Chapter  12:  Strategy as Communicational Practice in Organizations Download PDF
Chapter  13:  Good Governance and Strategic Communication Download PDF
Chapter  14:  Adopting an Entrepreneurial Perspective in the Study of Strategic Communication Download PDF
Chapter  15:  The Role of Communication Executives in Strategy and Strategizing Download PDF
Chapter  16:  Organizational Goals and Communication Objectives in Strategic Communication Download PDF
Chapter  17:  A Theoretical Framework for Strategic Communication Messaging Download PDF
Chapter  18:  Framing as a Strategic Persuasive Message Tactic Download PDF
Chapter  19:  Image Repair Theory in the Context of Strategic Communication Download PDF
Chapter  20:  Images with Messages Download PDF
Chapter  21:  Relationship Cultivation Strategies in Strategic Communication Download PDF
Chapter  22:  Strategic Communication in Participatory Culture Download PDF
Chapter  23:  Institutionalization in Public Relations Download PDF
Chapter  24:  Strategy in Advertising Download PDF
Chapter  25:  The Strategic Context of Political Communication Download PDF
Chapter  26:  Communicating Strategically in Government Download PDF
Chapter  27:  Strategic Health Communication Download PDF
Chapter  28:  Strategic Activism for Democratization and Social Change Download PDF
Chapter  29:  Strategic Dimensions of Public Diplomacy Download PDF
Chapter  30:  Strategic Communication Practice of International Nongovernmental Organizations Download PDF
Chapter  31:  Terrorism as Strategic Communication Download PDF
Chapter  32:  Strategic Intent andCrisis Communication Download PDF
Chapter  33:  Crisis Communication and Improvisation in a Digital Age Download PDF
Chapter  34:  Strategizing Risk Communication Download PDF
Chapter  35:  Strategic Communication During Change Download PDF
Chapter  36:  Social Media and Strategic Communication Download PDF
Chapter  37:  Global Strategic Communication Download PDF
Index Download PDF
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