The paradox of materiality

Fashion, marketing, and the planetary ecology

Authored by: Juliet B. Schor

The Routledge Companion to Advertising and Promotional Culture

Print publication date:  March  2013
Online publication date:  February  2013

Print ISBN: 9780415888011
eBook ISBN: 9780203071434
Adobe ISBN: 9781135095574

10.4324/9780203071434.ch30

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Abstract

In recent years, a historically unusual development has occurred. New, branded, fashionable clothing can be acquired at strikingly low prices. Used apparel can even be purchased by weight, rather than the piece, at prices in the neighborhood of $1 to $1.50 per pound. This makes clothing even cheaper by weight than many basic foodstuffs.

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