"Brand you!"

The business of personal branding and community in anxious times

Authored by: Christine Harold

The Routledge Companion to Advertising and Promotional Culture

Print publication date:  March  2013
Online publication date:  February  2013

Print ISBN: 9780415888011
eBook ISBN: 9780203071434
Adobe ISBN: 9781135095574

10.4324/9780203071434.ch24

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Abstract

I'm just an advertisement for a version of myself.

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