The importance of intangible assets: trends and patterns

Authored by: Francis A. Kwansa , Cynthia Mayo , Tevfik Demirciftci

Handbook of hospitality strategic management

Print publication date:  July  2008
Online publication date:  September  2008

Print ISBN: 9780080450797
eBook ISBN: 9780080914343
Adobe ISBN: 9781136439520


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Business environment in the United States, along with the rest of the industrialized world, has changed tremendously over the last two decades. For example, many of the things for which companies used to charge a fee are now given away to customers and clients for free and the support services which used to be free now attract a fee. The current business reality in most industrialized countries is that their economies are dominated by outputs that are mainly services or experiences. About two-thirds of U.S. GDP is created by services or what is termed intangibles “products.”

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