The importance of intangible assets: trends and patterns

Authored by: Francis A. Kwansa , Cynthia Mayo , Tevfik Demirciftci

Handbook of hospitality strategic management

Print publication date:  July  2008
Online publication date:  September  2008

Print ISBN: 9780080450797
eBook ISBN: 9780080914343
Adobe ISBN: 9781136439520

10.4324/9780080914343.ch8

 Download Chapter

 

Abstract

Business environment in the United States, along with the rest of the industrialized world, has changed tremendously over the last two decades. For example, many of the things for which companies used to charge a fee are now given away to customers and clients for free and the support services which used to be free now attract a fee. The current business reality in most industrialized countries is that their economies are dominated by outputs that are mainly services or experiences. About two-thirds of U.S. GDP is created by services or what is termed intangibles “products.”

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.