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Competitive methods of multinational hotel companies in the new millennium (2000–2007)

Authored by: Jinlin Zhao , Wei He

Handbook of hospitality strategic management

Print publication date:  July  2008
Online publication date:  September  2008

Print ISBN: 9780080450797
eBook ISBN: 9780080914343
Adobe ISBN: 9781136439520

10.4324/9780080914343.ch7

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Abstract

Entering the new millennium, multinational hotel companies have been tremendously challenged by a very complex business environment. Consequently, they have been increasingly relying on a variety of competitive methods to compete with their global rivals. An in-depth review and summary of those competitive methods is likely to reveal the most recent changes occurring in the global hotel industry and indicate how the international industrial leaders react in an efficient way to gain sustainable competitive advantage. It is hoped that the results unveiled not only shed some light on the practical issues concerning industrial practitioners, but also provide useful contextual information that can be further examined by future researchers.

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