Scanning the business environment

Authored by: Jorge Costa

Handbook of hospitality strategic management

Print publication date:  July  2008
Online publication date:  September  2008

Print ISBN: 9780080450797
eBook ISBN: 9780080914343
Adobe ISBN: 9781136439520

10.4324/9780080914343.ch2

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Abstract

This chapter analyses the concept of business environmental scanning, its process, content, and outcome and how these relate to the development of strategies. The major models in the field of environmental scanning and their applications are also presented and analysed. Finally, a model for continuous environmental scanning is proposed and the impacts it may bring to hospitality organizations who adopt it, are explained.

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