The organizational culture and its role in executing strategy

Authored by: Chris Roberts

Handbook of hospitality strategic management

Print publication date:  July  2008
Online publication date:  September  2008

Print ISBN: 9780080450797
eBook ISBN: 9780080914343
Adobe ISBN: 9781136439520


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Leading an organization to success in the competitive environment requires a strategy that is thoughtful, intentional, and with specific goals in mind. As equally importantly as that, though, is having anorganization that internally understands and supports the strategy, and has the resources necessary to implement it (Doz and Prahalad,1988). These three elements (understanding, support, and resources) are the lynchpins to successfully enacting the strategy and generating the desired outcomes (Kotter and Cohen, 2002).

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