Strategy execution and implementation—achieving strategic goals through operations

Authored by: Peter Jones , Alan Parker

Handbook of hospitality strategic management

Print publication date:  July  2008
Online publication date:  September  2008

Print ISBN: 9780080450797
eBook ISBN: 9780080914343
Adobe ISBN: 9781136439520

10.4324/9780080914343.ch14

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Abstract

In the strategic management literature there is broad agreement on the difference between corporate strategy, business strategy, and operations strategy. In essence, these can be considered as a hierarchy. Corporate strategy is devised by large firms in order to provide an overall plan for the firm. Within the firm, there may be a number of different businesses, for each of which a strategy is devised. For instance, Accor has hotels, travel agency, and restaurant coupons among its portfolio of businesses. Once a business strategy has been set, each of the functional areas within the business—marketing, human resources, finance, and operations— devises its own strategies, as illustrated in Figure 14.1.

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