North America

Authored by: Giannalberto Bendazzi

Animation: A World History

Print publication date:  November  2015
Online publication date:  November  2015

Print ISBN: 9781138854826
eBook ISBN: 9781315720746
Adobe ISBN:

10.1201/9781315720746-2

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Abstract

In the 1980s, American TV changed definitively. The monopoly of the three major channels (ABC, NBC, and CBS) was broken by a new network, Fox, and by the growth and spread of cable TV. From then on, there was a differentiation of supply and demand, with programmes oriented to different audiences. TV series had to cater to these new and diverse audiences in order to catch their attention.

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