Search Engine Optimization

Authored by: Nicholas Carroll

Encyclopedia of Library and Information Science, Fourth Edition

Print publication date:  November  2017
Online publication date:  November  2017

Print ISBN: 9781466552593
eBook ISBN: 9781315116143
Adobe ISBN:

10.1081/E-ELIS4-120043453

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Abstract

Search engine optimization (SEO) is the craft of elevating Web sites or individual Web site pages to higher rankings on search engines through programming, marketing, or content acumen. This section covers the origins of SEO, strategies and tactics, history and trends, and the evolution of user behavior in online searching.

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